• State College Area School District

    State College, PA

     

    Course Syllabus

     

    Instructor:                  Mr. David Williams IV

                                        Phone: 272-4202

                                        E-Mail:   drw18@scasd.org

     

    Department:               Career and Technical Center—Marketing

     

    Course Number:        F739, S739

     

    Course Title:              Entertainment & Sports Marketing II

     

    Prerequisites:             Entertainment & Sports Marketing I

     

    Course Description:

    Entertainment and Sports Marketing 2 focuses on the creation of an entertainment and sports marketing plan.  Students will also conduct market research in preparation of  the marketing plan.   Case studies, guest speakers, field trips and seminars will be used as well as group projects are included along with internship opportunities.

    Objectives

    1. Explain basic marketing concepts and define the seven key functions.
    2. Understand target markets and identify marketing strategies for the sports/entertainment marketing fields.
    3. Explain the marketing mix for amateur, college, and professional sports.
    4. Understand utility and identify its many functions.
    5. Explain the economic impact community service, sports camps, and workshops have on the sports and entertainment industries.
    6. Create a marketing plan for the sports and entertainment industry.
    7. Describe the impact E-Business has on the sports and entertainment industries.
    8. Identify the socio-cultural benefits associated with all forms of sports and entertainment.
    9. Identify the socio-cultural consequences associated with all forms of sports and entertainment.
    10. Explore the channels of distribution available to the sports and entertainment fields.
    11. Identify primary and secondary target markets.
    12. Create a promotion plan for the sports and entertainment industry.
    13. Create a pricing strategy for the sports and entertainment industry.
    14. Explain the impact logistics has on the sports and entertainment industries.

    Assessments

    Written exams, tests, quizzes.
    Performance Exams (Marketing Plan Project)
    Projects
    Group Oral Presentations
    Review Assessments
    Case Studies
    Computer Simulation Project

    Instructional Strategies

    Class discussion.
    Oral Presentations
    Group Projects
    Case Studies
    Hands-on Activities
    Problem Solving
    Brainstorming
    Research Projects
    Computer Simulations
    Web-based assignments

     
Last Modified on November 6, 2015