Williams, Dave, CTC

State College Area School District

State College, PA

Course Syllabus

Instructor:                  Mr. David Williams IV

                                    Phone: 272-4202

                                    E-Mail:   drw18@scasd.org

Department:               Career and Technical Center—Marketing

Course Number:        F601, S601

Course Title:             Exploring Business

Prerequisites:           None

Course Description:

Thinking about trying a business class?? This is the place to start. Students will explore areas of business including marketing, business law, economics, personal finance, accounting, supply chain management, leadership, business communications and etiquette in a laboratory setting.   Students engage themselves in interactive multimedia, oral presentations, and case studies.  This course has several guest speakers and students also take field trips to expand their understanding of career opportunities in business. The primary goal of the course is to help students develop an interest in business and decide what area best fits their career aspirations. This is the recommended first business class for students to take. After taking this course, students will have a better idea of which business classes they would like to take next.

Objectives

How to properly communicate in business in regards to handshakes, body language, and speaking skills
Professional dress in business
Proper business etiquette
How to create a business plan for a company and product that they wish to invent
The 4 P’s of marketing
Advertising and sales demonstrations
How to create an advertisement
Consumer buying habits
Using social media to advertise for companies
How to market a professional sports team
How to pursue a degree in marketing, supply chain, finance, or accounting
Career opportunities in the world of business
The basic foundations of supply chain management
Leadership skills necessary for the work world
Qualities of an efficient manager
Forms of business law
How to open a checking account
The difference between online banking and handwritten bill pay
Ethical decision making in business
Ethical dilemmas
Corporate social responsibility  

Assessments

Unit Post-Test- Students are tested using our online learning platform SCoodle
Vocabulary
Current Event Presentation
Self Evaluation
Teacher Evaluations
Business Plan Competition Sponsored by Economics PA
Multi - media advertising creations

Techniques to check for understanding
Pop quizzes
Daily bell ringers
Student summaries of the lesson
Review game

Instructional Strategies

Case Studies - Inside the Mind of Google
Class presentations - Corporate Social Responsibility Project, Business Plan Competition presentation, Sales Demonstrations, Business Law Cases, Ethical Dilemmas in Business  
Group Discussions in regards to all unit content
Keeping journals, notebooks, logs in regards to the daily notes that are given based on class lectures
Participating in labs - Roar Store promotion creation
Writing - Business Plan - 20 page essay written in class.
Demonstrating
Presenting visually:  Diagrams, drawings, charts, graphs, maps
Taking field trips - CPI Economics PA Business Plan Challenge, Etiquette Luncheon
Working cooperatively
Simulating - Virtual Business Sports Management Simulation
Researching/Investigating
Playing games - Unit review games, create your own money game, counterfeiting game,
Analyzing
Solving problems/making decisions
Participating in writing/reading/speaking/listening
Inventing
Viewing/listening/responding
Using technology - Flipshare cameras, iTunes Garage Band, iMovie, Photoshop