• State College Area School District

    State College, PA


    Course Syllabus


    Instructor:                  Mr. David Williams IV

                                        Phone: 272-4202

                                        E-Mail:   drw18@scasd.org


    Department:               Career and Technical Center—Marketing


    Course Number:        F601, S601


    Course Title:             Exploring Business


    Prerequisites:           None


    Course Description:

    Thinking about trying a business class?? This is the place to start. Students will explore areas of business including marketing, business law, economics, personal finance, accounting, supply chain management, leadership, business communications and etiquette in a laboratory setting.   Students engage themselves in interactive multimedia, oral presentations, and case studies.  This course has several guest speakers and students also take field trips to expand their understanding of career opportunities in business. The primary goal of the course is to help students develop an interest in business and decide what area best fits their career aspirations. This is the recommended first business class for students to take. After taking this course, students will have a better idea of which business classes they would like to take next.


    How to properly communicate in business in regards to handshakes, body language, and speaking skills
    Professional dress in business
    Proper business etiquette
    How to create a business plan for a company and product that they wish to invent
    The 4 P’s of marketing
    Advertising and sales demonstrations
    How to create an advertisement
    Consumer buying habits
    Using social media to advertise for companies
    How to market a professional sports team
    How to pursue a degree in marketing, supply chain, finance, or accounting
    Career opportunities in the world of business
    The basic foundations of supply chain management
    Leadership skills necessary for the work world
    Qualities of an efficient manager
    Forms of business law
    How to open a checking account
    The difference between online banking and handwritten bill pay
    Ethical decision making in business
    Ethical dilemmas
    Corporate social responsibility  


    Unit Post-Test- Students are tested using our online learning platform SCoodle
    Current Event Presentation
    Self Evaluation
    Teacher Evaluations
    Business Plan Competition Sponsored by Economics PA
    Multi - media advertising creations

    Techniques to check for understanding
    Pop quizzes
    Daily bell ringers
    Student summaries of the lesson
    Review game

    Instructional Strategies

    Case Studies - Inside the Mind of Google
    Class presentations - Corporate Social Responsibility Project, Business Plan Competition presentation, Sales Demonstrations, Business Law Cases, Ethical Dilemmas in Business  
    Group Discussions in regards to all unit content
    Keeping journals, notebooks, logs in regards to the daily notes that are given based on class lectures
    Participating in labs - Roar Store promotion creation
    Writing - Business Plan - 20 page essay written in class.
    Presenting visually:  Diagrams, drawings, charts, graphs, maps
    Taking field trips - CPI Economics PA Business Plan Challenge, Etiquette Luncheon
    Working cooperatively
    Simulating - Virtual Business Sports Management Simulation
    Playing games - Unit review games, create your own money game, counterfeiting game,
    Solving problems/making decisions
    Participating in writing/reading/speaking/listening
    Using technology - Flipshare cameras, iTunes Garage Band, iMovie, Photoshop 


Last Modified on April 5, 2016