Marketing students learn that marketing products or services is the fundamental objective of any business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Students learn the “process” of marketing, designed to change behaviors or influence ideas. These activities include, but are not limited to advertising, marketing research, product design, supply chain, and selling. The Roar Store provides real-world learning lab for developing skills, while DECA provides competitive, leadership and networking opportunities.
Kimbra Stimely, email@example.com