State College Area School District
Social Media Marketing
Instructor: Mrs. Bridget Ciolkosz
Phone: (814) 231-1410
Department: Career and Technical Center – Marketing & Supply Chain Management
Course Title: Exploring Business
Social Media Marketing provides students with an introduction to the career area of Social Media Marketing (SMM). This course will assist students to understand the characteristic elements of integrated business marketing, the role and application of marketing principles to supply/demand/value chain management, the application of a selection of inventory management / analytical tools in solving logistics problems, aspects of strategic integrated logistics management and global integrated logistics activities.
Goals & objectives for the course:
Students will learn the following:
- History Twitter, Facebook, Instagram
- Importance of social media marketing
- How SMM can benefit businesses
- The importance of SMM in private and public organizations
- How SMM impacts the economy worldwide
- How to create a social media marketing plan
- How incentives provide more engagement
- How to analyze interactions between users
- How to use programs like Hoot Suite/Tweet deck to create content and analyze results
Attendance in this class is essential in order for the students to be successful as well as to learn the material. When a student is absent they should check Canvas and HAC to see what was missed in class. If you are absent the day of a previously announced test or quiz, you must make it up the first day you return to school. If you do not make it up the first day back, you will receive a zero on that test or quiz
Students will be evaluated in several different forms of assessment. They will be expected to take written exams, complete homework, discussions, as well as group projects and simulations. Each student is expected to actively contribute to class discussions, as this mirrors real life business situations and this is the way we all learn from each other. Thus, a component of your grade will be based on your classroom performance. Even though we have a lot of material to cover, there will be ample time for discussion.
Checking your email each day is a basic course requirement as I will be sending documents, reminders and other messages.
It is the expectation that all students will turn in assignments on the given due date. Late work is an assignment not turned in by the established due date/class period. Students have up to three class periods past the due date to turn in a late assignment. Ten percent will be deducted for each class period that the assignment is late. A student who turns in the assignment more than three class periods past the due date will receive half of the credit that they earned on the assignment. In order to receive credit for late work a student must turn in any late work by the end of the unit in which the assignment was given. For assignments not connected to a specific unit, the final deadline for late work will be the end of the marking period.